Spirit Multisport welcomes The Heimat as official partner

April 25

Spirit Multisport has announced a major partnership with The Heimat Group, a developer of luxury apartments, which will support the continued development of a European Triathlon League including six new professional triathlon teams.


The Heimat Group, who signed a two year deal with Spirit Multisport last month, offers luxury, fully-serviced apartments in the Arlberg region of Austria.


Spirit Multisport Chief Executive Officer, Tom Sutton, said the partnership had not only facilitated the establishment of professional triathlon teams, but would also provide opportunity for age group teams in a number of European countries.


The professional teams benefiting from the partnership include:


  • Home of Triathlon St Moritz, Switzerland
  • Team ETE Racing, United Kingdom
  • Team Triangle Sports, Poland
  • Team TRIPEP, Germany
  • Team Todotri, Italy
  • Daniela Ryf Birds, Switzerland


Spirit Multisport CEO, Tom Sutton, said as a foundation partner of the league, The Heimat had stimulated a significant development in triathlon in Europe.


“Spirit Multisport has created six professional teams who will race the new Spirit Triathlon Series in 2019,” he said.


“This race series brings together four iconic, long-standing races throughout Europe to create one of the toughest and most spectacular endurance race series in the world.”


"We are very proud to be a founding partner of Spirit Multisport," said Samuel Gauro, board member of SP Holding AG SV, "so we can promote and support the benefits of a healthy and active lifestyle. 


The apartments of The Heimat are located in one of the most spectacular summer and winter sports regions in Europe. 


"We are aimed at customers who enjoy skiing and being active in breath-taking natural surroundings and a luxurious setting.”


For more information go to:


For more information:

Michelle Pillonel

Director of Communications

M +41 79 249 73 91