Iconic Australian Triathlon ‘Hell of The West’ joins Spirit Tri Series

September 11

Spirit Multisport has today announced the expansion of the successful Spirit Tri Series into the Asia Pacific region with the addition of iconic Australian triathlon, Hell of the West, located in the outback Queensland town of Goondiwindi.


The Spirit Tri Series which launched in 2019, brought together four long-standing, independent European races that represent the true values of the sport. The races include Triathlon Portocolom (Mallorca), Chiemsee Triathlon (Germany), Alpe d’Huez Triathlon, (France) and Trans Vorarlberg Triathlon (Austria). 


With the inclusion of the Hell of the West Triathlon, the series has taken its first step into the Asia Pacific region as it looks to expand both in Europe, Asia Pacific and beyond.


Spirit Chief Executive Officer, Tom Sutton, said the Hell of the West race was a perfect addition to the Series. 


 “The Hell of the West triathlon has been running for more than 30 years and over that time have consistently delivered a race that is about providing athletes with the best possible experience while supporting the local community,” Mr Sutton said.


“Like all the Spirit Tri Series races, Hell of the West promotes the most important traditions of triathlon, providing a true test of an athlete’s abilities on a tough and fair course. 


The Hell of the West has also seen many famous triathletes compete and win over the years, including multiple world Champions, such as Tim Reed, Pete Jacobs, Max Neuman, Sarah Crowley, Lisa Bentley, Kate Major and Kate Beckinsale.


The Hell of the West, which is held in February each year, will offer qualification slots for the Series’ highlight event, the Alpe d’Huez Triathlon in France 31st July, 2020. 


Hell of the West Event Director, Tim Richards, said: 


‘We are delighted to be part of the Spirit Tri Series and joining historic, strong, independent triathlon events in Europe who share the same goals and vision for the sport. We will continue to offer our athletes the best home grown race experience for visitors to Goondiwindi.'


The Barambah Organics Hell of the West Triathlon will take place as part of the Festival of Hell - Goondiwindi on Sunday 9th, February 2020.


Additional announcements on professional and age group team structure to be released in the coming weeks.


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For more information contact:

Michelle Pillonel

M +41 79 249 73 91